The third and final installment in Nolan’s Batman trilogy, which stars Christian Bale, Michael Caine, Gary Oldman, and Morgan Freeman, Anne Hathaway, and Tom Hardy, is due to break the box office on July 20th.
Earlier: First teaser trailer.
Ok gonna watch this a gazilion times, but never ever ever gonna watch the prologue. Right?
“Yusuf” is the Arabic form of “Joseph”, the Biblical figure from Genesis 37-50, who had the gift of interpreting dreams. He was sold out by his brothers to slavery. Through his gift of dream interpretation he helped Pharaoh to prepare for the disaster of the “seven lean years” and was rewarded as a result. The same story is also told in the Koran.
The Dark Knight Rises’ viral marketing campaign continues apace today with the release of a new document referring to something called Operation Early Bird.
Coming hot on the heels of the two documents released yesterday, the new information was released via the viral Twitter account @thefirerises…
It is safe to say that the viral marketing campaign for “The Dark Knight Rises” is in full swing. After two confidential CIA files appeared online, a new document and a countdown page may be the latest additions to the campaign.
A picture sent out from the Twitter handle @thefirerises, the profile used to reveal the first picture of Tom Hardy as Bane, was another censored document. It continues the narrative from the previous two docs, but references “Operation Early Bird,” the proposed black op to retrieve the missing nuclear physicist that’s set to take place on December 9 at 10 am Pst.
Clever fans then followed the trail to OperationEarlyBird.com, a site consisting of only a countdown clock set to expire at 10 am Pst on December 9.
Both today’s and yesterday’s releases have signaled a serious move toward a more involved viral marketing campaign along the lines of what we saw with “The Dark Knight. If this new campaign follows the pattern of its predecessor, “Operation Early Bird” should result in the release of new material from the film.
What that material may be has yet to be seen. There are two likely possibilities though. Previous reports have indicated that we are within a week of seeing both the six-minute prologue to “The Dark Knight Rises,” which will appear before select IMAX showings of “Mission: Impossible - Ghost Protocol,” and the first theatrical trailer, showing before “Sherlock Holmes: A Game of Shadows.”
If the campaign points to the prologue, expect early screenings to be hosted for participants across the country. The same may occur if the prize is the trailer, but there is also the less likely possibility that “Operation Early Bird” could lead to an online release of the trailer. Again, this doesn’t seem as likely since that premiere is still a week away, and releasing the trailer online that far ahead of time would take buzz away from its theatrical premiere.
Everyone is excited about the The Dark Knight Rises prologue. I really want to see it. It says everywhere that it will not go online.. But come oooon… everything goes online..right?
For me the IMAX theatre is too far away (like overseas) .. I have to plan a daytrip and spend a lot of money for it :P And I don’t want to plan a whole day (& and spend money) for Mission Impossible (although the trailer kicked ass, Sawyer is in it :| )
So please tell me it will go online!! It will right?
And here we go again! The viral marketing campaign for Chris Nolan’s final chapter in the Batman trilogy is up and underway, with Warner releasing of a pair of leaked “CIA documents” referring to a certain Dr. Leonid Pavel.
The first document shows a mug-shot of actor Alon Abutbul, alongside a potted profile of nuclear physicist Pavel. Much of the accompanying information has been blacked out, but the second document sheds a little more light on proceedings…
The Édith Piaf song “Non, je ne regrette rien” is used as a plot device. Marion Cotillard played Piaf in La môme. Christopher Nolan has stated that this is “pure coincidence”. After Cotillard was cast Nolan intended to change the song to eliminate speculation on the subject, but composer Hans Zimmer persuaded him to keep it.